It's a Video Game

and an Army Recruiter:

Since the game's launch in 2002, nearly 5.4 million users have registered on the game's Web site, and more than 2 million users have passed through basic training in the latest version of the game, which focuses on the Special Forces. Wardynski said the game and its nearly 20 updates have been downloaded 20 million times, and recruiters have issued almost 2 million copies of the game on CD-ROM. The Army also has licensed the game for release on Microsoft's Xbox and Sony's PlayStation platforms later this year.

Although the game runs through its own Web site ( http://www.americasarmy.com/ ), its developers purposefully built privacy into the game -- no personal information is gathered from players. Army officials know how many people have registered and how they are doing within the game, but have no way to contact the players individually. There are links within the game for those who want to contact a recruiter or to learn more about the Army.