baked Media

source: BuzzMachine... by Jeff Jarvis:

Fully baked is a lecture or a book or a show. It says, 'I'm done. Eat what I tell you.'

Half-baked is a conversation. It says, 'Join in. Add some pepperoni before it's done, make it better, make it right for you. Enjoy.'

Old media necessitated fully baked thought and expression: You had to 'finish' it and get it 'right' before you used precious paper, production, and distribution and you couldn't go back and do it over again; you couldn't rethink.

New media allows half-baked notions to be distributed and shared and improved upon and rethought.

At the end of the day, I believe, the half-baked approach will end up with better thought, thanks to the conversation.

Of course, quality is still a factor. A stupid notion, whether fully or half-baked, is still a stupid notion and no amount of remixing or baking can fix it. Bad sauce makes bad pizzas.