Here are some examples of how such communications have been applied;
- sexual imagery embedded in print and video advertising
- film and video commercials containing briefly-flashed messages
- messages in rock and other types of music barely heard in the background
- sub-audible communications in self help audios
Examples of purposes of a hidden communication are;
- to lead people to make non intended purchases
- to get people to commit suicide
- an aid for helping smokers to stop smoking
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